Empowering Your Business Success

Nice to meet you! I am Sangeeta Sudhakaran - Passionate writer, published author, Social Media Manager (from the time when likes and comments were the only way to measure impact!), Content Writer, Editor, Proofreader, Influencer Marketing Specialist, Creative Strategist, FB Ads Campaign Manager, Social Media Strategist, SEO Manager, Customer Relationship Manager, Super driven coach for women interested in learning SEO and digital marketing skills so that they can work from home while managing their household - you get the picture!

Passion Projects came together to consolidate the experience and skills that I have gained over the past 14+ years working in various capacities and fields. I offer creative solutions tailored for entrepreneurs, enhancing digital presence and fostering client relationships for sustainable growth. Assisting Small & Medium businesses and new brands to build an impactful presence on social media and using that as a marketing tool to reach their target audience is my special interest!

14+

Trusted by Clients

Years of experience in Content Marketing & Social Media Management

Comprehensive Business Solutions

Tailored services to elevate your brand's digital presence and client relationships for sustainable growth.

Graphic Designing Services

Creative designs that enhance your brand's identity and make a lasting impression.

SEO Content Writing

Engaging, optimized content to boost your website's visibility and attract your target audience.

Social Media Management

Expert strategies to manage your social channels and grow your online community effectively.

Why choose Passion Projects?

With over 15 years of experience in content strategy, digital marketing, graphic design, and performance-driven storytelling, I have developed expertise in UGC advertising, SEO-driven content creation, influencer marketing, and AI-powered creative execution. I have worked with award-winning companies such as Rocketship HQ and DRIM Global, where I developed high-performing content strategies, optimized ad creatives using data-driven insights, and led impactful influencer marketing campaigns.

Previously, at DRIM Global, a Forbes-featured influencer marketing platform, I spearheaded SEO initiatives, high-performing influencer campaigns, and conversion-driven content strategies, contributing to award-winning marketing campaigns. My work at DRIM Global spanned Content Management, including creating decks for award nominations, ghostwriting editorial articles, writing articles, press releases, and website content. I have also created case studies that highlight the performance of campaigns that went on to win awards. I am adept at using SEMRush, Google Tag Manager to help businesses shine. I have also written newsletters with an open rate of over 52.8%, demonstrating my ability to craft engaging and effective communication.

Beyond agency roles, I have consulted as a freelance digital marketing strategist, helping brands refine their content development, social media management, and business storytelling. My graphic design background includes work at Paulmiger Designs Pvt Ltd, where I designed product graphics, company collateral, and website assets, utilizing tools like Adobe InDesign, Photoshop, and Illustrator.

Additionally, my experience in quality analysis, customer service, and administration has strengthened my leadership, process optimization, and project coordination skills. I am adept at using Canva, Foreplay, ChatGPT, DALL·E, Poolday AI, Arc Ads, and other AI tools to create effective advertising and marketing strategies backed by in-depth research on trending content. I am also skilled in Notion and other tools for effective communication and have successfully worked remotely and independently.

With extensive experience in stakeholder management as an Agency Relationship Manager, I excel at building strong client relationships and ensuring seamless collaboration between teams. Campaign management comes naturally to me, allowing me to execute high-performing digital marketing strategies efficiently.

I have worked as a Social Media Manager in 2015-2016, back when engagement was measured primarily by likes and follower counts. Over the years, I have adapted to the evolving digital landscape, mastering data-driven approaches to maximize engagement and ROI.

With a keen eye for visual aesthetics, performance analytics, and creative storytelling, I excel at bridging the gap between design, data, and marketing to craft engaging, results-driven content. I am also a published author, having written and released two children's books and a short story for adults.

As a freelance consultant and AI Generalist, I am open to discussing any ideas that align with your brand’s vision. I have a special interest in helping smaller brands launch their social media presence and scale. I work with budgets above ₹37,000, ensuring high-quality, strategic marketing that drives results.

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Creative Solutions

Elevate your brand with impactful design and strategic marketing services.